Begin selling alcoholic beverages to customers

Congratulations, your California liquor license is now active! At this point, you will be contacted by liquor wholesalers offering you their products. Now it’s up to you to protect your valuable license by ensuring that your staff is well trained and familiar with ABC regulations and restrictions. The main point is to avoid getting cited by the police or the enforcement arm of the Alcoholic Beverage Control department. The fines and penalties for selling to minors or intoxicated persons can harm your business. Get too many violations and your license can be revoked. Guard against you staff making common errors by taking advantage of the training programs offered by the state liquor board; the classes are comprehensive and, in some cases, free.

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